The concept of Untitled Folders lies between the intersection of personal narrative and aesthetic driven design. The idea is to encourage the initiation of beginning a journey, starting a goal or overcoming adversity by focusing on just the start, without worrying much about the finish. To do so, you must be cognitive to your daily presence. What is around you? What creates your environment, you are a product of this environment, what are you perceiving from it? Living in the now, enjoying the present and acknowledging it as the only thing that exists allows us to open our eyes to the nuances of daily perception. The folder, the name untitled folders, has an element of daily cognitivity that is often ignored but always perceived. How many people in the world see the name “untitled folder” a day and don’t even realize it. How powerful is it to dictate the name, the context, the pace, the magnitude of your project? Your Untitled Folder is waiting for you to start.
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