Basic Auxiliary Hoodie

Our Story

The concept of Untitled Folders lies between the intersection of personal narrative and aesthetic driven design. The idea is to encourage the initiation of a journey, a goal or an evolution of self, by focusing on just the start, without worrying much about the finish. Instead focus on the now. What is around you? What creates your environment? You are a product of this environment. What are you perceiving from it? To answer these you must be cognitive to your daily presence. Living in the now, enjoying the present, and acknowledging it as the only thing that exists, allows us to open our eyes to the nuances of daily perception. The folder, the name untitled folders, has an element of daily cognitivity that is often ignored but always perceived. How many people in the world see the name “untitled folder” a day on their desktop and don’t even realize it? How many unfinished, unbothered and uninterrupted “untitled_folders” live on the screens of dreamers too nervous to just, start? By being cognitive, you allow yourself to shift your perspective to controlling your untitled folder, your life, your goals and your projects. We challenge you to ask yourself this: How powerful is it to dictate the name, the context, the pace, and the magnitude of your project? Your Untitled Folder is waiting for you to start.